Developed by CSA (The Connectivity Standards Alliance) in consultation with member companies such as Apple, Google, Samsung, and Ikea, Matter is a common standard for the interoperability of the Internet of Things.

The team at CSA needed an engaging and effective way to educate the IoT industry on the benefits and key features of Matter. In order to reach an audience comprised mostly of industry professionals, we needed to create content that was simultaneously visually engaging and technically accurate. To accomplish this we worked closely with both the marketing team and the engineering team at CSA to define a slick and functional visual language.

We took care of storyboards, illustrations, voice-over talent, music, animations, and localizing the videos in Mandarin.